Compare Technology VS Machinery

The terms “technology” and “machine” are incompatible. They appear to be compatible, but not always. They often oppose each other, not each other. Machine vs. technology. 

 The “government agency” was discussed by Russell Davis. In the United States, Steve Hilton discussed a “political funding mechanism.” 

 You were speaking at the Royal Institution as part of the APG’s award-winning Strategy vs Robots conference. But they didn’t talk about technology. They talked about how things are done. Organizational structure, procedures, governance, leadership, culture and communication are all included in the term “machine”. 

 The machine may be compatible with new technologies, but not always.

Hugo - Jubilee Ace Mchenry - Founder Bobby, Assistant Low

More often than not, equipment reacts to technology in the same way as a cat with a hairball reacts to a hairball in its throat. Like a badly tissue-typed donor organ, the machinery rejects digital change.

I’ve lately worked on a couple digital transformation initiatives. That is, the type of project where the scale, scope, and impact of the change brought about by new technology actually warrants the term “transformation.”

And one thing all of these projects had in common was that once we got through the discovery stage, technology was the last thing we had to figure out. We had to sort the machinery in every case before prescribing and implementing the technology.

When speaking with senior management (the people who would be paying for the technology) and various operational functions (the people who would be using the technology), issues of strategy, governance, and internal communication invariably arose, rendering any discussion of CRM or CMS platforms obsolete.

The Forrester POST approach, which has been around for a while, has never rung more true.

Individuals. Goals. Technology. Strategy.

The terms “technology” and “machine” are incompatible. They appear to be compatible, but not always. They often oppose each other, not each other. Machine vs. technology 

 The “government agency” was discussed by Russell Davis. In the United States, Steve Hilton discussed a “political funding mechanism.” 

 You were speaking at the Royal Institution as part of the APG’s award-winning Strategy vs Robots conference. But they didn’t talk about technology. They talked about how things are done. Organizational structure, procedures, governance, leadership, culture and communication are all included in the term “machine”. 

 The machine may be compatible with new technologies, but not always.

Machines Updates and Info - Jubilee Ace Mchenry - Founder Bobby, Assistant Low

During a coffee chat with Bobby at Jubilee Ace Mchenry, he mentioned that  he works more regularly with top management teams on a recent consulting project. At a stakeholder seminar, he found that it was immediately clear how little time the leaders of these companies would spend on each other. In reality, it is doubtful that the term “team” applies to the executive level of many large organizations. Technology cannot fix a failed or at best inoperable machine. The digital revolution of oily machines only exacerbates the problem. It is destined to be a costly blunder. If you don’t want a technology vs. machinery battle, you must give the legacy as much attention as the technology.

Conclusion

Digital transformation is, hopefully, a management consultant first and foremost. Therefore, it is no wonder that management consultants are the most common competitors of these digital transformation initiatives. Consulting firms and agencies. Future pair. past. Machine vs. technology.

Hudson - Jubilee Ace Mchenry - Bobby & Low

Hudson – Jubilee Ace Mchenry – Bobby & Low